Genre (cont..)
Lock, Stock and Two Smoking Barrels Marketing Campaign
Director: Guy Ritchie
Actors: Nick Moran, Jason Statham, Vinnie Jones
Plot: Four London working class stiffs pool their money to put one in a high stakes card game, but things go wrong and they end up owing half a million pounds and having one week to come up with the cash.
WOM: As this film is quite old word of mouth was a primary way to spread the news of a films release
TV/Press: “A dynamite bundle from British writer-director Guy Ritchie. Even when the accents are as indecipherable as the plot, Ritchie keeps the action percolating and the humor on high” this is a quote from a review of the film and descriptions such as these are sure to draw interest in the public.
Online/Mobile: The Internet was no as popular then as it is today, same goes for mobile.
Complementary Media: N/A
Poster: The poster that advertises this film depicts 4 very different men that clearly have very different skills however the story is not given away.
http://stan.uio.no/blog/isne/Lock,_Stock_and_Two_Smoking_Barrels.jpg
Trailer: The Trailer focuses mainly upon the comedic element of the London gangster look and delivers a sense of realism that many other films fail to match, as the criminals are all regular working class citizens the amateur look of them adds even more to the realism, but in itself is very amusing to watch.
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