We chose to use black and white in this photo as it is subtle and fits in with the genre of our teaser trailer. Having a big colourful blockbuster poster would not be suitable, as this is a relatively low budget British film. Since our teaser trailer primarily focuses on gangs and violence, using a vicious looking dog helps to promote the themes that are going to be shown in our film. Obviously for a final poster we will need to include a billing block, so that it follows regular poster conventions.
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